STRATEGY + PLANNING
For businesses that need to stop guessing before anybody starts typing captions.
- Account audit
- Audience and competitor research
- Platform recommendations
- Content direction and calendar planning
You did not hire help so you could spend Thursday night rewriting captions yourself. We decide what you need, who owns what, and how much of the work you want off your plate.
I plan, create, manage, and measure social media content for businesses that need to stay visible online without turning the owner into a full-time content creator.
For businesses that need to stop guessing before anybody starts typing captions.
For businesses that have things to say but no desire to stare at a blank post box.
For people who are done letting social media live permanently on the “when I get time” list.
Publishing is one part of the job. We still need to see what happened after the post went live.
You tell me what is happening, what keeps getting ignored, and what you are tired of dealing with.
I look at the accounts, current content, audience, competitors, and what has already been tried.
We decide what needs attention first and what each piece of content is supposed to do.
Content goes out. We watch what happens. The next batch gets smarter.
I can improve the work. I cannot boss the algorithm around.
Some posts surprise us fast. Other wins show up after weeks of consistent posting and better decisions.
You will know what I am testing, what the numbers are saying, and why I am recommending the next move.